- SCCRP Capitalization Site
- OVERVIEW
- C#1 – Sector Organization : FO Federation and inter-profession
- C#2 – Quality labels / branding and export promotion
- C#3 – Contract Farming and FO role in paddy commercialization
- C#4 – Up-grading Rural Development Bank and Credit to Farmer Organization
- C#5 – Rice policy and Rice Sector Economic Observatory
- ឯការសារចែករំលែកបទពិសោធន៍របស់គម្រោងគាំទ្រពាណិជ្ជូនីយកម្មស្រូវ-អង្ករកម្ពុជា
- ទិដ្ខភាពទូទៅ
- សមាសភាពទី១ – គាំទ្រអង្គការផ្នែកស្រូវអង្ករនៅថ្នាក់ជាតិ
- សមាសភាពទី២ – ការដាក់ឈ្មោះ ដែលមានគុណភាព ការផ្តល់វិញ្ញាបនប័ត្រនិងការលើកកម្ពស់អង្ករក្រអូប
- សមាសភាពទី៣ – ការលើកកម្ពស់ផលិតកម្មកសិកម្មតាមកិច្ចសន្យា និងការជំរុញឲមានការចូលរួមពីអង្គការកសិករក្នុងធ្វើពាណិជ្ជកម្មស្រូវ
- សមាសភាពទី៤ – ការកែរលម្អធនាគារអភិវឌ្ឍន៍ជនបទ និងការលើកកម្ពស់ឥទានដល់អង្គការកសិករ
- សមាសភាពទី៥ – គោលនយោបាយស្រូវនិងការអង្កេតផ្នែកសេដ្ឋកិច្ចវិស័យស្រូវអង្ករ
- Main Partners/ដៃគូរសំខាន់ៗ
- Gallery/រូបភាព
C#2 – Quality labels / branding and export promotion
Cambodian rice has a high potential of quality, in particular for its Jasmine and fragrant varieties. Yet in the beginning of the decade, Cambodian exports of milled rice were just starting. Cambodian rice was not yet well identified on international markets, and Cambodian rice exporters were still facing a deficit of image of Cambodian rice, and low level of trust in Cambodian rice origin.
When the SCCRP project was designed, the lack of awareness of importers abroad and the lack of trust in Cambodian milling industry was frequently the cause for a lower price associated to Cambodian origin. Progressively from 2010, as investment in state-of-the-art milling facilities were made, and as Cambodia started to be identified as an emerging rice exporter, the trust in Cambodian origin started to be built. But efforts on both quality and communication/promotion had to be done to consolidate this trend, and progressively to start to work on branding and quality labels in order to increase the value of Cambodian rice.
Hence, SCCRP project has contributed to these efforts, along with Cambodian producers and exporters and with other development partners and projects involved in this field (notably with the IFC and EU Cambodia Rice Sector Support Project). SCCRP has supported international market study, promotion events, development of CRF’s « Malys Angkor » certification mark, and the development of certified organic (EU and USA standards) rice supply chain, as well as SRP rice production.
